“In 1886, an Atlanta pharmacist discovered what would be the world’s number one best-selling fizzy drink. Fast-forward to 2017, and a trip to Atlanta meant a visit to The World of Coca-Cola.
Located in Pemberton Place plaza in the heart of Downtown, you can dive into the history of Coca-Cola for as little as $17, learning about how the product was discovered, how it has developed over hundreds of years and you leave still questioning what the secret ingredient is to the formula – something they have maintained a mysterious curtain of secrecy of.
Upon entering, the lobby showcases sculptures of bottles that were designed for the Summer Olympic Games in 1996. You are then greeted by the fizzing sounds echoing around the room as customers enjoy a complimentary Coke, with a choice of the most popular refreshment options of Coca-Cola, Diet Coke, Coke Light or Coke Zero.
You are then guided by an ambassador towards ‘The Loft,’ a room in which you are surrounded by Coca-Cola artefacts – the recognisable bright red colour splurged across all four walls. Not only does it make you nostalgic whilst reminiscing over memorable past adverts, but you are also reminded of the length of time the company has been around, with artefacts dating back to the early 30’s and 40’s.
A room which I took a particular interest in is the ‘Taste it’ hall. Not only do you get to try diverse delicious Coca-Cola flavours, but your tastebuds are treated to beverages from various continents around the world. Five stations are spread out geographically – Africa, Asia, Europe, Latin America, and North America.
All you do, grab a cup and fill it up!
This lead to me discovering a newfound love for Fanta Exotic from Uganda and a dislike for an Italian product called Beverly.
A fantastic finale of the tour is the photo opportunity with the memorabilia of The World of Coca-Cola and the famous Coca-Cola polar bear. Why does Coca-Cola use the famous polar bear in their advertising? I was enlightened to discover that it first premiered in 1922 in a French print advertisement, which clearly proved to be popular and continued to feature on Coca-Cola’s advertising for the next century.
The tour also includes a 4D theatre experience, the bottling process in which you get immersed into the manufacturing process, a portrait wall, as well as a generous-sized gift shop for all of your Coca-Cola merchandise, ranging from T-shirts and jumpers to mugs and key rings.”
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